What is deer velvet?
A naturally derived material traditionally used in supplement formulations, with a long history of use across cultures.
A natural material with a long history
Deer velvet refers to the soft growth found on antlers during their early development stage. It contains a range of naturally occurring compounds, including proteins, lipids, minerals, and glycosaminoglycans (GAGs).
It has been used traditionally in various cultures for many years and continues to be included in modern supplement formulations.
How it’s commonly used
Today, deer velvet is used as an ingredient in supplements designed to support everyday wellbeing, mobility, and recovery as part of a regular routine.
Rather than focusing on a single outcome, it is typically included in broader formulations that aim to complement an active and balanced lifestyle.
How deer velvet is sourced
Deer velvet is collected from stag deer during their natural antler growth cycle. In New Zealand, this process is carefully regulated to ensure animal welfare and consistency.
The industry operates under a veterinarian-supervised programme developed in partnership with the New Zealand Veterinary Association and animal welfare groups.
Farmers are trained, assessed, and regularly audited to ensure strict standards are followed. Local anaesthetic is used during removal to minimise stress, and hygiene protocols are maintained throughout the process.
This approach supports a responsible and sustainable supply.
